As healthcare demand across ASEAN countries grows rapidly, smart healthcare is adopted at an accelerating pace, and medical infrastructure continues to advance, Southeast Asia has become one of the most promising markets in the global healthcare industry. To actively position itself in the regional market, Taiwan Green Cross will have its General Manager personally take part in the "2026 ASEAN Three-Country Healthcare Industry Trade Mission," visiting three key cities — Bangkok (Thailand), Ho Chi Minh City (Vietnam) and Phnom Penh (Cambodia) — to develop cooperation opportunities in the healthcare industry.
Organized by TAITRA, the mission brings together mature, growing and emerging markets across ASEAN, and through a variety of formats — exhibition participation, business matchmaking, hospital visits and industry exchange — helps quality Taiwanese healthcare companies enter the Southeast Asian market.
Remarks from General Manager Lin Tsai-ling
ASEAN countries are in a stage of rapid development in their healthcare industries. Whether in upgrading medical equipment, building smart healthcare, cancer care, chronic disease management or healthcare service cooperation, there are enormous business opportunities. Through this trade mission, we hope to build more regional partnerships, bring Taiwan's quality healthcare solutions to international markets, and further raise the international visibility of Taiwan's healthcare industry.
Highlights of the Itinerary
The itinerary centers on participation in two major Asian medical industry exhibitions — WHX Bangkok and CPHI Bangkok — where the team will exchange with hospital decision-makers, distributors and healthcare industry partners from across ASEAN. The team will also attend product presentations, healthcare-service cooperation forums and customized business matchmaking activities, gaining an in-depth understanding of each country's healthcare-system needs and market trends.
Taiwan Green Cross has long been established in the healthcare field and is committed to providing innovative medical products and pharmaceuticals. Going forward, it will continue to advance its international market presence, strengthen cooperation with healthcare institutions, distribution partners and industry organizations across ASEAN, and together promote improvements in healthcare quality and the development of the health industry.
Event Information
- Dates: July 7 to July 18, 2026
- Cities: Bangkok (Thailand), Ho Chi Minh City (Vietnam), Phnom Penh (Cambodia)
- Organizer: Taiwan External Trade Development Council (TAITRA)
About Taiwan Green Cross
Taiwan Green Cross focuses on prescription pharmaceuticals, medical devices and healthcare. It is committed to introducing innovative medical technologies and products, providing clinical professionals and patients with more comprehensive treatment and care options, and actively expanding into international markets to advance the globalization of Taiwan's healthcare industry.